What Techniques Do Advertisers Use to Convince Consumers to Buy Products and Services
Advertizing Techniques - 13 Near Common Techniques Used by the Advertisers
Today every company needs to annunciate its production to inform the customers about the product, increment the sales, acquire market value, and gain reputation and name in the industry. Every business concern spends lot of money for advertising their products just the coin spent will atomic number 82 to success only when the all-time techniques of advertising are used for the product. Then here are some very common and most used techniques used by the advertisers to get desired results.
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Emotional Entreatment
This technique of advertisement is done with help of ii factors - needs of consumers and fear factor. Most common appeals under need are:
- need for something new
- demand for getting acceptance
- need for not being ignored
- need for change of old things
- need for security
- need to become bonny, etc.
Most common appeals under fear are:
- fear of accident
- fear of death
- fright of being avoided
- fright of getting sick
- fear of getting old, etc.
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Promotional Advertising
This technique involves giving away samples of the product for complimentary to the consumers. The items are offered in the merchandise fairs, promotional events, and ad campaigns in order to proceeds the attention of the customers.
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Bandwagon Advertising
This blazon of technique involves disarming the customers to join the group of people who have bought this product and be on the winning side. For eastward.k. recent Pantene shampoo advertizement which says "15crores women trusted Pantene, and you?"
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Facts and Statistics
Hither, advertisers use numbers, proofs, and real examples to show how good their product works. For e.g. "Lizol floor cleaner cleans 99.99% germs" or "Colgate is recommended past 70% of the dentists of the earth" or Eno - just six seconds.
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Unfinished Ads
The advertisers here simply play with words by saying that their product works better but don't answer how much more than than the competitor. For e.yard. Lays - no ane can eat just one or Horlicks - more nutrition daily. The ads don't say who can eat more or how much more nutrition.
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Weasel Words
In this technique, the advertisers don't say that they are the all-time from the rest, but don't as well deny. East.g. Sunsilk Hairfall Solution - reduces hairfall. The ad doesn't say stops hairfall.
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Endorsements
The advertisers apply celebrities to annunciate their products. The celebrities or star endorse the production past telling their own experiences with the production. Recently a diamond jewellery advertizement had superstar Amitabh Bacchan and his wife Jaya advertising the product. The advertizement showed how he impressed his wife past making a smart option of buying this brand. Once more, Sachin tendulkar, a cricket star, endorsed for a shoe brand.
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Complementing the Customers
Here, the advertisers used punch lines which complement the consumers who buy their products. E.one thousand. Revlon says "Because you are worth it."
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Ideal Family unit and Ideal Kids
The advertisers using this technique testify that the families or kids using their product are a happy get lucky family. The advertizing always has a neat and well furnished home, well mannered kids and the family is a simple and sugariness kind of family. East.g. a dettol soap ad shows everyone in the family unit using that soap and so is always protected from germs. They show a florescent color line roofing whole body of each family unit member when compared to other people who don't use this soap.
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Patriotic Advertisements
These ads show how i can support their land while he uses their product or service. For e. g some products together formed a marriage and claimed in their advertising that if you buy whatsoever one of these products, you are going to help a child to go to school. One more than cellular company ad had a celebrity showing that if the customers use this company's sim carte du jour, then they tin assist control population of the country.
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Questioning the Customers
The advertisers using this technique ask questions to the consumers to get response for their products. E.g. Amway advertising keeps on request questions similar who has so many farms completely organic in nature, who gives the force to climb upward the stairs at the historic period of 70, who makes the kids grow in a proper and nutritious ways, is at that place anyone who is listening to these unabridged questions. And then at terminal the answer comes - "Amway : We are Listening."
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Bribe
This technique is used to bribe the customers with some thing extra if they buy the product using lines like "purchase one shirt and get one free", or "be the member for the club for two years and get 20% off on all services."
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Surrogate Advertising
This technique is generally used past the companies which cannot advertise their products directly. The advertisers utilize indirect advertisements to annunciate their product and then that the customers know about the actual product. The biggest example of this technique is liquor ads. These ads never bear witness anyone drinking actual liquor and in place of that they are shown drinking some mineral water, soft drink or soda.
These are the major techniques used by the advertisers to advertise their product. There are some different techniques used for online advertising such every bit web banner advertising in which a banner is placed on web pages, content advertisement using content to advertise the product online, link advertizement giving links on different sites to directly visit the product website, etc.
Authorship/Referencing - About the Author(s)
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